Mba software marketing




















With a specialization in Technology Leadership available, which includes courses such as New Product Development, Technology Management, and Innovation, this program brings an in-depth technology expertise to the foundational curriculum.

What I love about this program is the dedication to global viewpoints sustained throughout the curriculum. What I love about this program is the cross-disciplinary approach to teaching, recognizing that organizational problem-solving does not happen in siloed functional areas.

This fits perfectly with the role of the Product Manager as we must constantly work across functional areas in our role. Their one-year immersion program focused on the intersection of business, technology, and innovation is not truly an MBA; it is an MS in Technology Commercialization. However, its tight focus on product entrepreneurship deserves a place in this list. What I love about this program is that it is offered with a flexible schedule for working adults and specifically addresses how to take new technologies and turn them into practical products.

Pursuing an MBA is a large undertaking in money, time, and personal focus that may not be the right decision for everyone. And, if not, what should I do to fill a possible knowledge gap?

The answer is: no. But, is it required in order to land a Product Management role and do extremely well at it? No, it is not. While more and more professors have experience outside of academia, how many have actual Product Management experience, or know how to make theoretical material relevant to this field? In my experience, not very many, but this will vary in each program.

A major aspect of being a great Product Manager is your ability to make difficult decisions under pressure and navigate complex and politically rife networks. Experience is your best teacher to hone and prove your skills here, and two years in school are two years lost mastering these important leadership skills in a real work environment.

Which certainly makes you think twice about the ROI of such a significant investment. So, what are the alternatives to an MBA? In order to answer this, you must begin with an assessment of your skills gap. She notes that a prospective MBA candidate needs to answer three questions: What do you intend to get out of the program? What do you hope to accomplish five years from graduation? What do you hope to accomplish 15 years from graduation?

Then determine whether the total cost and effort is worth achieving your personal career goals. Be prepared to wave goodbye to your hobbies and a significant amount of precious personal and family time.

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